For those of you who don’t know, every two years the American Association of Community Theatre (aka AACT) hosts a competitive play cycle (AACTFest). This cycle begins at the state level, moves to regional, and finally on to national competition where the 10 “best” community theatre productions will go head to head. Earlier this year, I had the pleasure of participating this past weekend in the Michigan State AACTFest, hosted by Bay City Players on behalf of the Community Theatre Association of Michigan (CTAM) and I took away a few observations that I feel may apply to enterprises everywhere.
- Deadlines are crucial: each group performing in an AACTFest works under the same rules. 10 minutes to set up your production, 60 minutes to perform, and 10 minutes to strike (take down). Exceed any of these deadlines and you are disqualified regardless of how brilliant the show is. LESSON: it doesn’t matter how good you are. Get your work in on time. There may be an opportunity to fix or update something later – but miss the deadline and the sale/project/etc. is gone forever.
- You will be judged on your work regardless of resources: all groups at AACTFest are judged by the same criteria. Obviously, some groups had more resources to work with than others, but the goals remained the same. LESSON: do your best no matter what resources you have (or lack thereof).
- Innovate: don’t come into a project trying the same old thing that others have done before. The shows at AACTFest which do the best, with judges and audiences, are the ones that literally bring something new to the stage. Hamlet is a hard sell to most audiences. Give it a steam punk look and a fresh techno hip-hop vibe and you’ve just blown peoples’ minds. LESSON: you can start with the same old service or product, but be sure to freshen it up often. Don’t be afraid to dust off an idea that’s been sitting around a while and see if you can make it new again.
- Celebrate excellence: only two groups move on to the next level of competition at the state AACTFest (plus an alternate) but many groups are recognized for smaller outstanding contributions. LESSON: find the good in everything you do. Maybe the whole project isn’t a winner – but there are things you can still take away and celebrate. Maybe even learn from!
- A little competition never hurt anyone: win or lose it the groups who participate in AACTFest come away with a better understanding of how they compare to others in the same field. They better know their strengths and their weaknesses and become better groups in the process. LESSON: you don’t know how good you are until you compare yourself to someone better or, at least, just as good.
- Someone is always watching and judging: I don’t think this needs to be explained any further.
- Popular opinion does not always carry the day: occasionally, a play that everyone seems to like won’t win. This is because the judges have their own ideas and criteria that differ in critical ways from the audiences experience. LESSON: remember who you are really selling your product to. Just because you and your team likes it, doesn’t mean that the customer will.
These are just a few thoughts I had. I’d love to hear yours regarding mine.